Start with customer value
TestDoes this create a clearer, stronger, or more valuable customer experience?
Shared ground
TestDoes this create a clearer, stronger, or more valuable customer experience?
TestAre we preserving the products, people, relationships, and processes that made each company successful?
TestDoes combining this create greater customer value, revenue potential, differentiation, or operational efficiency?
TestWould standardizing this actually improve the business — or only make us look more uniform?
TestDoes speed create an advantage here, or does moving too quickly create unnecessary risk?
TestHave the people who understand the customer, workflow, or operational reality been included?
TestCan we pilot, measure, and adjust before making this permanent?
TestWe want to simplify processes, team structures, and how we do things so unless absolutely necessary, think hard before adding new steps or structures.