Shared ground

Core principles

Use these to pressure test every idea over the next 3 days.
1

Start with customer value

TestDoes this create a clearer, stronger, or more valuable customer experience?

2

Protect what already works

TestAre we preserving the products, people, relationships, and processes that made each company successful?

3

Integrate where there is meaningful leverage

TestDoes combining this create greater customer value, revenue potential, differentiation, or operational efficiency?

4

Do not integrate merely for consistency

TestWould standardizing this actually improve the business — or only make us look more uniform?

5

Balance urgency with good judgment

TestDoes speed create an advantage here, or does moving too quickly create unnecessary risk?

6

Include the people closest to the work

TestHave the people who understand the customer, workflow, or operational reality been included?

7

Test before scaling

TestCan we pilot, measure, and adjust before making this permanent?

8

Does it add steps or remove steps?

TestWe want to simplify processes, team structures, and how we do things so unless absolutely necessary, think hard before adding new steps or structures.