Start with customer value
TestDoes this create a clearer, stronger, or more valuable customer experience?
Shared ground
Integration decision principles
Use these to pressure-test every idea over the three days. If an idea fails the test question, it needs more work — not more volume.
Protect what already works
TestAre we preserving the products, people, relationships, and processes that made each company successful?
Integrate where there is meaningful leverage
TestDoes combining this create greater customer value, revenue potential, differentiation, or operational efficiency?
Do not integrate merely for consistency
TestWould standardizing this actually improve the business — or only make us look more uniform?
Balance urgency with good judgment
TestDoes speed create an advantage here, or does moving too quickly create unnecessary risk?
Include the people closest to the work
TestHave the people who understand the customer, workflow, or operational reality been included?
Test before scaling
TestCan we pilot, measure, and adjust before making this permanent?